Promotions and Marketing Plan:
I plan to use an online blog with multi-media posts (videos and music), email interested participant lists, word of mouth, and flyers at Common Ground Co-op, Independent Media Center (including WRFU) and the Urbana Market at the Square to market this event. The online blog and promotion at the Urbana Market at the Square will encourage awareness of the event for both Urbana residents and out-of-town visitors alike. Using electronic forms of promotion is an excellent tool to connect and create communities even if individuals are not located in the same geographic location. The blog, online mapping, video and music posts will provide participants with a visual and auditory exchange of ideas organized in one easily accessible place (online!). The flyers and broadcasting at the Independent Media Center, Common Ground Co-op and Urbana Market at the Square will encourage people in this community to get involved with this project. With these different marketing methods I hope to connect motivated individuals with a varying range of experiences related to this subject matter.
Schedule of Key Project Activity Dates:
• First month: (Pre-production). I plan to research who could/should be involved here and others that may be doing similar work elsewhere. Make contacts/connections. Set up online blog. Begin initial word of mouth marketing. Get input from the community. This section completed by June 15th, 2009.
• Second month: Planning/Programming/Organization. Plan and organize the specifics of meal and location. Coordinate who, where, what, and when. Work with groups and individuals involved to map event. Meet with community members to get planning input. Compile list of confirmed participants. This section completed by July 15th, 2009.
• Final month: Performance/presentation of meal! Invite audience and participants to culminating event. Last minute details that must be done nearer to the meal, such as vegetable/animal harvesting/cooking/set-up/etc. Celebrate! Exhibit! Eat! On a date to be announced.
• Final component is the documentation and evaluation of the event and “take always” for planning similar event in another location. This section completed by August 15th, 2009.